Annotated Bibliography


Part of my internship revolves around creating a web-based training for a virtual community of practice on social media. The training is targeted to individuals between the age of 25-60 that predominantly work for SC Department of Health and Environmental Controller as well as Public Health Practitioners throughout the state. While many people are familiar with the popular social media sites, the learners for this training may only have basic computer skills to it is on an introductory level. I will cover the different types of social media, how to create an account, the difference between personal and professional presence, tips and best practices, and overall security. The articles in this annotated bibliography all relate to Social Media especially concerning the workplace as well as personal accounts. I am interesting in gathering information from external sources and not just from my own experience for the course that I am creating.

Ayres, S. (2011). Time for social work to use social media. Community Care, (1849), 21.

The author, a knowledge management and communications expert and author of the Guide to Developing a Social Media Strategy for Care Organizations. The article focuses on how executives are utilizing Twitter to convey their messages to a large group of people. It is relative to research since the target audience are employed through a social work agency.

Barone, L. (2011). Rules of the [Social] Road. T+D, 65(6), 76-77.

Lisa Barone, a chief branding officer of Outspoken Media, wrote about how to use social media in a company and encourage employees to do the same. The author encourages the creation of a social media policy that way employees do not harm the company’s brand but rather support it. A social media plan will create technology guidelines as well as how individuals will respond to certain events. Overall, this article is extremely comprehensive as it also covers when to use social media and confidentiality agreements. It helps us show that corporate policies should be put in place so the overall brand of the company or agency is not hurt and employees are encouraged to support their workplace’s marketing and technology initiatives.

Carter, S. S. (2012). Social media software provides no real benefit to the corporate culture. Engineering & Technology (17509637), 7(5), 31. doi:10.1049/et.2012.0523.

Steve Carter, is an author and a senior partner of a development company and a principal psychologist within the Association of Business Psychologist. The article takes a psychological look into using social media and work and while the author believes it is important to connect with other people social media is not helpful at work. He says that instead of connecting and building relationships at work they are embracing their outside relationships.

Clapperton, G. G. (2012). Social media software provides real benefit to the corporate culture. Engineering & Technology (17509637), 7(5), 30. doi:10.1049/et.2012.0500 HOW TO PROTECT YOUR BRAND’S SOCIAL LIFE. (2013). Advertising Age, 84(8), 10.

The author, a technology writer and the creator of the book “This is Social Commerce” is also a reviewer for the BBC News Channel. The author argues that for decades people have made personal phone calls at work and using social media is the same concept. The overall point is that social media can be good in the workplace if there is moderation.

Cook, J., & Pachler, N. (2012). Online people tagging: Social (mobile) network(ing) services and work-based learning. British Journal Of Educational Technology, 43(5), 711-725. doi:10.1111/j.1467-8535.2012.01346.

The authors, are professors at the Learning Technology Research Institute and International Teacher Education at the Institute of Education in London, emphasize the importance of social media in the workplace. The article focuses on work-based learning, in particular the use of tagging through social tagging. The conclusion is that there is an extreme amount of potential; however, there is much work that should be done and the authors create a framework for this to become more feasible. One of the main points is that people tagging can be used to gather what resources already exist in a company. This will help companies identify their competencies so additional people may not need to be hired if someone already familiar with a particular topic or practice can be pulled in to do a job. It helps us see how social media can be used in the workplace to identify workers specific skills.

Fine, A. (2011). Social Media Are No Longer Optional. Chronicle Of Philanthropy, 23(17), 22.

The author was one of the authors of the book, The Networked Nonprofit and emphasizes how most nonprofits now use some form of social media not only for publicity but also for donations. The article emphasizes how social media plans should be incorporated as part of the overall company’s strategic vision instead of a separate part. Nonprofits that successfully use social media can gain support internationally not only by spreading their core value but by getting financial backing. Overall, the author encourages companies to train their employees to successfully use social media to support what they do in their job to help brand the company and gain external support and publicity. It emphasizes that nonprofits need to use social media to stay in business as the role of technology has evolved.

Flynt, J. (2011). Culture and Learning through Constructive Technology: STEM, Digital Art, and Communications in an Evolving Context. International Journal Of Interdisciplinary Social Sciences, 6(4), 11-24.

The author, a researcher at the University of Colorado, Boulder, defines how social media can be used to create an organic learning environment. The target audience for this paper is educators, in particular high school teachers and college professors, since the study focuses on increasing engagement rates among that targeted demographic. This work adds to how to increase engagement of participants through the use of social media through interactive dialogue. It continues to explain how social media is being wide spread to increase opportunities and a new type of media is being used that allows participants to share artifacts that they have created and get immediate feedback.

Gelms, J. (2012). High-Tech Harassment: Employer Liability Under Title VII For Employee Social Media. Washington Law Review, 87(1), 249-279.

This article uses previous court cases including Faragher v. City of Boca Raton and Burlington Industries, Inc. v. Ellerth to describe how employers are responsible for harassment in the workplace due to Title VII of the 1964 Civil Rights Act. The target audience is administrator and managers in both the private and public sector since the article argues when social media should be considered as part of the workplace during a harassment charge. Overall, there are guidelines for companies to setup anti-harassment policies to assist them if they are ever a part of hostile work environment claim due to an employee filing a harassment charge. The main consideration when defining whether social media should be considered is if the employer “derived a substantial benefit from the social media in which the harassment took place.”

Grensing-Pophal, L. (2009). Social Media: Investing in What Works. (Cover story). Information Today, 26(10), 1-42.

While not much was said about the author, many marketers and CEOs were interviewed and referenced throughout the article. The article emphasizes that not much business is happening on social media; however, it is different for every business. The article makes a shift to say that social media marketing is needed but it is not the end all for advertising.

Hearing, G. A., & Ussery, B. C. (2012). The Times They Are a Changin’: The Impact of Technology and Social Media on the Public Workplace, Part I. Florida Bar Journal, 86(3), 35-39.

The authors are experts in their respective field and focuses on the legal stances of social media in the workplace. Georgory A. Hearing is the managing partner with the management labor and employment law firm of Thompson, Sizemore, Gonzales, & Hearing and practices employment law. Brian C. Ussery is the founder of a law office and he specializes in labor and employment laws. There are two main points the article covers. The first is employees’ rights that work off the clock managing social media for their employers gain and what they are owed in terms of time. The other point is how the employer can be sued for sexual harassment by co-workers using a social media platform.

Kimball, E., & Kim, J. (2013). Virtual Boundaries: Ethical Considerations for Use of Social Media in Social Work. Social Work, 58(2), 185-188. doi:10.1093/sw/swtO05

The authors, Ericka Kimball is an assistant professor at Augsburg College and JaeRan Kim is a doctoral candidate at the University of Minnesota, careers as well as educational background is in social work. The article focuses on how social cliques can be formed by social media within a workplace. It is also focuses on the overall idea of how people need to learn about the boundaries in social media since it is unlike in person and voice conversations. With those types of communications you can give physical or verbal cues and since social media is mainly text it may be hard to convey your feeling or they could be misconstrued.

Kuhl, J. (2013). Social Media Rules!. State Legislatures, 39(6), 30-31.
O’Donovan, E. (2012). Social Media: Guidelines for School Administrators. District Administration, 48(7), 34-36.

The author is the manager of public affairs from NCSL’s main office in Washington, D.C. The writing focuses around a senator in Connecticut and then a few social media tips are shared. The main point is to not reinvent the well but adapt to other people’s social media plans and admit to mistakes when they happen. The article focuses with some FAQs like showing how many voters are active in social media.

Langcuster, J. (2010). Social media changing Extension work. Southeast Farm Press, 37(22), 17-23.

Jim Languster, is a graduate of Auburn University, interviewed Amy Winstead who believes that social media is required for business models in particular “Cooperative Extension outreach methods.” Although the majority of people that follow her are farmers she is gaining attention that was once only seen by the large agricultural vendors in her line of work. While social media does not replace physical contact it is a good way to make initial connections with her customers and to spread the information on new technologies that can be implemented with farming. This article helps show how social media can be used in every field to create new connections and spread the message about a topic toward a specific targeted audience that you may not commonly consider very technical.

Lin, Y., & Ranjit, K. E. (2011). Using Social Media to Create Virtual Interest Groups in Hospital Libraries. Conference Papers: International Conference On Grey Literature, 1331-35.

While the article does not give additional information about the authors it provided 33 references to other scholarly sources. This research focused on creating virtual interest groups and how to get individuals involved. One of the main mediums was your large social media websites and a large focus was put on how to train individuals to use the site. The authors concluded that the people that did not complete the training did not devote enough time or needed hands on assistance therefore it would be best to provide in person training instead of over the web.

Lyncheski, J. E. (2010). Social media in the workplace: Do you know, need to know, what your employees are tweeting?. Long-Term Living: For The Continuing Care Professional, 59(10), 32-35.

The author, a director for the Cohen & Grigsby P.C. firm and is on the board of the American Health Lawyers Association, writes about how long term care employers must realize the consequences of employees using social media at work. This continues the topic on liability in particular citing major laws like GINA, HIPPA, and Federal Trade Commission regulations. The article explains how employees should be trained since they may not understand that a simple social media status complaining about their day can break several federal laws. As the author is an attorney, he urges companies to develop social media policies that allow a company to access any company equipment at any time and to remove any expectation of privacy from employees. Overall, this article emphasizes the negative consequences that social media can bring into a company and how to create an effective policy that in theory will help solve many of these problems.

Nesbit, T. (2011). Social Media: In the Work Place and Patterns of Usage. International Journal Of Interdisciplinary Social Sciences, 5(9), 61-80.

The author teacher eBusiness and computer programming and has a masters degree in management and the overall article uses a fair amount of references. The study showed that social media did not impact employee retention, trusts in an organization, and was heavily dependent upon the company culture. It also showed that the group under 30 was well competent in a wide array of social media platforms and it was pretty equal between gender; however, females were more likely to use wikis. The article also had several good further study points to build on.

NULL, C. (2013). How Well Does Social Media Advertising Really Work?. PC World, 31(6), 32.

Christopher Null presented an experiment of investing money to advertise his own corporate blogging business. While this article was not backed by published scientific studies, Mr. Null used his small budget to do the experiments first hand. The following observations were made from the study: Facebook was ineffective in getting clicks, linked in was the most expensive, Twitter had double click through than Google, and Stumble Upon was by far the cheapest. The article concludes by saying that you should set a small budget for your target audience and realize that clicks do not necessarily mean follow through. This article is a great introductory for how people should evaluate how to invest money when advertising on social media websites.

O’Brien, M. (2011). Lessons from a Twitter Meltdown. Campaigns & Elections (2010), 32(305), 8-10.

Michael O’Brien, is a staff writer for The Hill newspaper and his writing focuses on politics and this work examines the case study of the potential risk that Twitter can have for public individuals. The author questions Mindy Finn, a well-known Republican media consultant, for information throughout the article. The article shows that people, especially political figures, will get growing numbers of followers after a scandal or bad news. While there are many downsides, it does show that social media is necessary for advertising since it offers cheap and easy publicity but overall you need to remember that the information can be turned against you even if it was meant in a positive light. This article helps emphasize how important it is to always present good information and a clean virtual appearance since information can be easily used against individuals.

Pencheva, A. A., & Georgieva, D. D. (2012). SOCIAL NETWORKS AND BUSINESS 2.0. Trakia Journal Of Sciences, 10(4), 86-89. Aleksandrov, A. (2011). The role of mass media and PR in social work. (English). Vestnik IKBFU, (11), 168-171.

This authors of this study are two students from the Faculty of Economics, Trakia University, Stara Zagora, Bulgaria. This article focuses on different social media and their effectiveness with business. It emphasizes that Facebook is essential because of the Facebook like and connect features that external sites are able to host. Overall, it talks about how each of the social networks can be utilize in Web 2.0 for different purposes.

Poerio, J., & Bain, L. E. (2012). Social Media in the Workplace: Employer Protections versus Employee Privacy. International Law News, 41(4), 10-13.

Poerio, a partner of the Employment Law Department in DC, and Bain, a law student at William and Mary Law School, work with many individuals internationally to discuss how different countries are providing regulations for social media in the workplace. In the United States, the Social Networking Online Protection Act is emphasized although the act is yet to be passed. Several states have passed regulations so employers could not require personal login credentials to social media sites. Overall, the authors see the need for social media and say that they should consider creating a policy to govern social media in the workplace. It is also emphasized that all work created for a business is the business’s sole property including work related social media accounts.